Learn How to Successfully Navigate Digital Transformation

Join us for "Learn How to Successfully Navigate Digital Transformation" and discover what you can get started on tomorrow to unleash revenue potential for your business or clients. If you’re a marketer asking yourself, "what do we need to do to scale up," or "which resources should we apply to see better results," then this Marketing Alliance evening brew is the event for you! We'll have ample time for networking, too...

Join us on 02/20/2020 to Learn How to Successfully Navigate Digital Transformation and discover what you can get started on tomorrow to unleash revenue potential for your business or clients.

Presented by Zach Ettelman, director of digital innovation, and Ayla Peacock, director of digital strategy at Spire Digital, you’ll learn exactly how to create a better customer experience by using a more modern approach to scaling a digitally-led business.

A digital transformation may typically cover anything from the viability of your website, the marketing automation apps and tools you use to communicate (internally and externally), to your inbound lead generation strategy and how all of the above impacts outbound for your sales team. Depending on where your business is digitally a transformation could be a simple or a large undertaking. However, not addressing the digital landscape of your business could mean major impacts not only for how your business communicates but in lost revenue opportunities too.

Marketers attending this event will walk away with an understanding of:

1. The stakeholders you need buy-in from to successfully execute a digital transformation strategy
2. The types of roadblocks you might face and how to effectively navigate them by asking the right questions upfront
3. How you can build a strategic, actionable 3-5 year plan which allows for effective digital transformation

Zach Ettelman is a sports marketer turned B2B digital expert in "smartketing" (sales and marketing). At Spire Digital, Zach leads a team of marketing strategists who drive demand generation and revenue marketing for their clients. He specializes in marketing automation for B2B and B2C companies and has helped various companies including RE/MAX, Commonwealth Financial, and Arrow Electronics deliver best-in-class digital experiences for their customers.

As Spire’s Director of Digital Strategy, Ayla Peacock is sharply focussed on creating new revenue opportunities for clients. Ayla’s path to marketing was built from helping enterprise B2B companies kickstart content strategy, demand generation, and marketing automation initiatives. Fluffy marketing statistics about awareness or impressions don’t float her boat, Ayla uses data insights to drive the recommendations she makes for clients. Spire Digital helps clients to understand the inflection point of when to add a new system or digital partner to their tech stack and they can help you to understand the meaningful, proactive next steps you should take to digitally transform your business and see real growth.

If you’re a marketer asking yourself, "what do we need to do to scale up," or "which resources should we apply to see better results," then this Marketing Alliance evening brew is the event for you! We'll have ample time for networking, too.

>> Featured Speakers

Zach Ettelman, Director of Digital Innovation, Spire Digital

A sports marketer turned B2B digital expert in "smarketing" (sales + marketing), Zach is an empathetic digital strategist focused on providing tangible results with ABM, demand generation, revenue marketing, and marketing automation programs for B2B tech, financial services, healthcare, and SaaS companies. By asking the right questions, he gets to the root of the problem, helping to create strategies and implement processes and solutions that help teams deliver best-in-class digital experiences for their audiences.

Zach leads a team of marketing strategists that drive demand generation and revenue marketing team at Spire Digital, helping companies across several industries streamline workflows, uncover patterns of success, and increase revenues. He specializes in marketing automation for B2B and B2C companies and has helped various companies including RE/MAX, Commonwealth Financial, Berkshire Hathaway, Vivint, Arrow Electronics, Cvent, Omnitracs, Numerator, and SONDER Living.

Ayla Peacock, Director of Digital Strategy, Spire Digital

A Creative Writing major turned SEO, Ayla’s path to marketing was built from very real experience helping enterprise B2B companies kickstart content strategy, demand gen, and marketing automation initiatives. Ultimately, her eyes are on revenue. Fluffy marketing statistics about awareness or impressions don’t float her boat. Let’s get to the good stuff.

As Spire’s Director of Digital Strategy, Ayla is a mediator and solution-finder. When she has her way, there are no long meetings about, button placement, headline text, or page structure. She has A/B tests, Google Analytics, and clickmaps to answer these questions…faster and with less drama.