Hope that you enjoyed the 2021 Fourteeners Awards show - recognizing the best-of-the-best in Colorado's B2B marketing community.
Audio marketing provides ways for consumers to listen to and digest information on the go, allowing one to learn in conjunction with completing another task, such as driving, exercising, or cleaning. Think radio ads, voice search, or podcasts. It’s a marketing genius, right?
Whether the podcast is for a business or a creative hobby outlet, the content must be focused and engaging. While capturing one’s attention will give them a reason to come back for more, there are many other factors to consider when creating a podcast.
Join The Marketing Alliance for “Podcasting Basics: How to Get Started with Audio Marketing” to learn the essential information you need to know to get your podcast up and running.
Public Relations, or earned media exposure, can be a valuable addition to our marketing plans, adding credibility and context to our owned and paid efforts. But it’s not as easy as asking a journalist to write about us. How do we ensure that the story that our leaders want to see in print will actually be interesting to our media partners and their readers so we can earn their attention?
Psychologist Carl Jung theorized that humans use symbolism to understand complex concepts. Through his work, he also developed and recognized that these symbolisms were recognizable and timeless. Furthermore each of these symbols took on human traits and can be used for brands. In this workshop, we will discuss Carl Jung’s work, learning about the history and theory of Brand Archetypes. We’ll then explore steps you can take to build your own personal archetype, as well as ideas on how you might apply your personal archetype to your individual brand. Proudly presented in association with Look Listen, this is a fun, collaborative, educational session designed especially for marketing professionals, members of The Marketing Alliance and their guests.
In today’s world, your employees matter even more. In this webinar we will be discussing actions to keep and retain your employees while giving them the tools that can be applied to their teams & business growth. We will also discuss key tips and tricks which will ensure that employees are being heard and understood. Think of it like a communication skills tool belt to be used for advocacy for yourself as well as your team. Finally, we will chat about how to show value to your team through incentives as well as on-boarding experiences. Employee Experience allows us to get vulnerable with our team members and selves to ensure that we are bringing our best selves to work each and every day.
In 2019, Cisco predicted that 80% of all internet traffic would be video in 2021. This was before our world was driven even more online due to the circumstances of a global pandemic. As with many trends COVID has accelerated shifts in buying preferences and customer needs that were already present - including driving US consumers to consume 60% more online video than in 2018.
As a marketer, how do you meet this demand with engaging video content that aligns with your marketing strategy and delivers results for your business? And how do you get it all done in today’s socially distant and cash-strapped world? In this webinar, we’ll explore what you need to do to build a winning video content strategy and how to approach your video development so that you create content that will resonate with your audience.
They say that the best views come after the hardest climbs. We know that 2020 was a year unlike any other. And the struggle to create great marketing work last year was probably greater than ever before. But we also know that marketers are always up for a challenge. We want to hear more about how YOUR teams and clients adapted to meet the unique circumstances that 2020 presented -- and reward your efforts. Join us!
Some of the biggest trends in SEO in 2020 included the evolution of AI, Google Voice, Schema markup as well as a focus by Google on prioritizing entities in it’s search function. It’s clear a lot has changed in a short period of time, so what can we expect to see as some of the biggest trends in 2021? In this webinar we’ll hear insights from experts on the SEO tactics you can implement to solve your customers pain points and be found by readers who need to see your content in 2021 and beyond. Join us to learn the latest SEO tips and techniques so that your content that gets noticed and converts readers to customers.
With the COVID shut down of face-to-face marketing events and meetings, the role of Event Marketers has largely shifted or worse, been eliminated entirely. As the months progressed, companies who use marketing events to drive their revenue funnel worked to adjust to the new normal. For the time being, this means finding our footing in the world of Virtual Events. Navigating this vast world is daunting, yet as busy marketers, we are still being asked to figure it out, deliver it well AND be responsible for ROI. In this webinar, we will look more closely at the strategies and tactics marketers should embrace to stand strong in this brave new world.
Taking the time to identify and explain who you are and what is important to you is a key component of your job search. While some people find it a challenge to concisely share their key skills and values, it’s highly likely that you will be asked to relay this information at some point - whether on your resume, during interviews or when networking. In this session we’ll look at how you can challenge your limiting beliefs and capitalize on your strengths, skills and work history to help you get the career you want.