We’ll show you how to evaluate your existing content marketing strategy for lead generation and build a valuable content marketing management plan that can be used to drive traffic to your website and funnel prospects into a buyer’s journey.
With more teams working remotely, either temporarily or permanently, it is important for managers to know how to hold their teams accountable while keeping them engaged and motivated. Join us for this webinar on "Tips for Managing and Motivating Remote Work Teams" to learn some new ways to keep your teams focused, while inspiring them to continue to do their best work.
As teams begin to look for more agile ways of working, project management or delivery may be a topic of conversation. A project manager is a person who helps run the project internally and externally while making sure everything stays on time, on track and on budget. In this webinar, we will learn what the Agile Scrum Method is, how to apply Scrum Methodologies, as well as learn the best tips and tricks for streamlining your scrum model.
When customers are uncertain about their own business futures, they often respond by reducing their spending, which makes the jobs of our sales teams that much more difficult. Combine that with today’s social distancing practices and the work from home situation and it makes the challenging role of a seller even harder.
But there are ways that marketing and sales teams can partner together in tough times. By combining their strengths to weather the crisis, they'll come through with stronger customer relationships and sales at the end. During this moderated session, our expert panel of marketing and sales practitioners will share how they are facing these challenges head-on.
Highly effective emails are only achieved in tandem with key best practices. In this webinar, our panelists will review what they consider to be some of the most effective practices that B2B marketers can implement to crush their open and click-through rates and become a genuine source of knowledge for their subscribers.
Change is inevitable, but with so many recent shifts in the world and workforce it can be challenging to stay motivated and focused. Whether you are a job seeker who has recently lost their job, are looking to make a career transition, or to reenter the workforce you’ll have one thing in common - motivation and focus will play a key role in helping you achieve your goals. This session will address the range of emotions you can expect in your job search, the toll they can take on you, and the positive steps you can take to stay motivated.
How has social media marketing pivoted in 2020? You must be present online. You must have a voice. You must be current. Today’s difficulty is in how to effectively reach your audience using the time and resources that you have, and within the lens of both a health crisis and political unrest. In this webinar we will discuss how social media marketers have had to quickly adapt in 2020. Our panelists will provide best practices, tips and techniques B2B marketers can use to both obtain and engage their followers during periods of uncertainty.
Learn about job search strategies, professional networking groups and platforms, as well as networking strategies that can help you access the “hidden job market”. Studies have shown that nearly 75% of job seekers obtain employment through networking so it’s clear that this form of job-hunting works. In this session we’ll look at how to leverage connections, identify opportunities, and effectively network your way to a new job!
Did you ever wonder how a chatbot works or how to build one? We at The Marketing Alliance did, and invite you to join us to learn more. Whether you need a Bot to help with lead gen, eCommerce, support, or all the above, you won't want to miss this session. Greg Ahern is THE CRO and AI chatbot consulting expert and will cover everything you need to know to make it happen. Bonus: You'll get all the tools to build your very own free chatbot!
Flex those brain muscles and take a load off with a fun, interactive Virtual Trivia and Happy Hour hosted by Ad Club Colorado, AMA Colorado, Digital Analytics Association, PRSA Colorado and The Marketing Alliance. This informal professional networking event is intended to bring people together for a fun virtual evening. .