In 2019, Cisco predicted that 80% of all internet traffic would be video in 2021. This was before our world was driven even more online due to the circumstances of a global pandemic. As with many trends COVID has accelerated shifts in buying preferences and customer needs that were already present - including driving US consumers to consume 60% more online video than in 2018.
As a marketer, how do you meet this demand with engaging video content that aligns with your marketing strategy and delivers results for your business? And how do you get it all done in today’s socially distant and cash-strapped world? In this webinar, we’ll explore what you need to do to build a winning video content strategy and how to approach your video development so that you create content that will resonate with your audience.
They say that the best views come after the hardest climbs. We know that 2020 was a year unlike any other. And the struggle to create great marketing work last year was probably greater than ever before. But we also know that marketers are always up for a challenge. We want to hear more about how YOUR teams and clients adapted to meet the unique circumstances that 2020 presented -- and reward your efforts. Join us!
Some of the biggest trends in SEO in 2020 included the evolution of AI, Google Voice, Schema markup as well as a focus by Google on prioritizing entities in it’s search function. It’s clear a lot has changed in a short period of time, so what can we expect to see as some of the biggest trends in 2021? In this webinar we’ll hear insights from experts on the SEO tactics you can implement to solve your customers pain points and be found by readers who need to see your content in 2021 and beyond. Join us to learn the latest SEO tips and techniques so that your content that gets noticed and converts readers to customers.
With the COVID shut down of face-to-face marketing events and meetings, the role of Event Marketers has largely shifted or worse, been eliminated entirely. As the months progressed, companies who use marketing events to drive their revenue funnel worked to adjust to the new normal. For the time being, this means finding our footing in the world of Virtual Events. Navigating this vast world is daunting, yet as busy marketers, we are still being asked to figure it out, deliver it well AND be responsible for ROI. In this webinar, we will look more closely at the strategies and tactics marketers should embrace to stand strong in this brave new world.
Taking the time to identify and explain who you are and what is important to you is a key component of your job search. While some people find it a challenge to concisely share their key skills and values, it’s highly likely that you will be asked to relay this information at some point - whether on your resume, during interviews or when networking. In this session we’ll look at how you can challenge your limiting beliefs and capitalize on your strengths, skills and work history to help you get the career you want.
You are invited to a special Zoom Holiday Event! Join us for Family Feud hosted by AMA, TMA and PRSA on Tuesday, Dec 8, 2020 at 5:00 PM Mountain Time
We’ll show you how to evaluate your existing content marketing strategy for lead generation and build a valuable content marketing management plan that can be used to drive traffic to your website and funnel prospects into a buyer’s journey.
With more teams working remotely, either temporarily or permanently, it is important for managers to know how to hold their teams accountable while keeping them engaged and motivated. Join us for this webinar on "Tips for Managing and Motivating Remote Work Teams" to learn some new ways to keep your teams focused, while inspiring them to continue to do their best work.
As teams begin to look for more agile ways of working, project management or delivery may be a topic of conversation. A project manager is a person who helps run the project internally and externally while making sure everything stays on time, on track and on budget. In this webinar, we will learn what the Agile Scrum Method is, how to apply Scrum Methodologies, as well as learn the best tips and tricks for streamlining your scrum model.
When customers are uncertain about their own business futures, they often respond by reducing their spending, which makes the jobs of our sales teams that much more difficult. Combine that with today’s social distancing practices and the work from home situation and it makes the challenging role of a seller even harder.
But there are ways that marketing and sales teams can partner together in tough times. By combining their strengths to weather the crisis, they'll come through with stronger customer relationships and sales at the end. During this moderated session, our expert panel of marketing and sales practitioners will share how they are facing these challenges head-on.