When customers are uncertain about their own business futures, they often respond by reducing their spending, which makes the jobs of our sales teams that much more difficult. Combine that with today’s social distancing practices and the work from home situation and it makes the challenging role of a seller even harder.
But there are ways that marketing and sales teams can partner together in tough times. By combining their strengths to weather the crisis, they'll come through with stronger customer relationships and sales at the end. During this moderated session, our expert panel of marketing and sales practitioners will share how they are facing these challenges head-on.
Highly effective emails are only achieved in tandem with key best practices. In this webinar, our panelists will review what they consider to be some of the most effective practices that B2B marketers can implement to crush their open and click-through rates and become a genuine source of knowledge for their subscribers.
Change is inevitable, but with so many recent shifts in the world and workforce it can be challenging to stay motivated and focused. Whether you are a job seeker who has recently lost their job, are looking to make a career transition, or to reenter the workforce you’ll have one thing in common - motivation and focus will play a key role in helping you achieve your goals. This session will address the range of emotions you can expect in your job search, the toll they can take on you, and the positive steps you can take to stay motivated.
How has social media marketing pivoted in 2020? You must be present online. You must have a voice. You must be current. Today’s difficulty is in how to effectively reach your audience using the time and resources that you have, and within the lens of both a health crisis and political unrest. In this webinar we will discuss how social media marketers have had to quickly adapt in 2020. Our panelists will provide best practices, tips and techniques B2B marketers can use to both obtain and engage their followers during periods of uncertainty.
Learn about job search strategies, professional networking groups and platforms, as well as networking strategies that can help you access the “hidden job market”. Studies have shown that nearly 75% of job seekers obtain employment through networking so it’s clear that this form of job-hunting works. In this session we’ll look at how to leverage connections, identify opportunities, and effectively network your way to a new job!
Did you ever wonder how a chatbot works or how to build one? We at The Marketing Alliance did, and invite you to join us to learn more. Whether you need a Bot to help with lead gen, eCommerce, support, or all the above, you won't want to miss this session. Greg Ahern is THE CRO and AI chatbot consulting expert and will cover everything you need to know to make it happen. Bonus: You'll get all the tools to build your very own free chatbot!
Flex those brain muscles and take a load off with a fun, interactive Virtual Trivia and Happy Hour hosted by Ad Club Colorado, AMA Colorado, Digital Analytics Association, PRSA Colorado and The Marketing Alliance. This informal professional networking event is intended to bring people together for a fun virtual evening. .
Join us for a webinar workshop to discover what you can get started on now to compete effectively in today's job market. Presented in conjunction with The Marketing Alliance and Marc Geyer and Sarah Donovan from The Creative Group, you’ll learn exactly how to rewrite your resume for success by using the tips and tactics recruiters recommend.
The Marketing Alliance has re-assembled some of our best digital marketing experts to get us up to date with what’s new in SEO, websites, CRM, and social media in 2020. They will also share some of their favorite tricks and tools, with plenty of time for Q&A!