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Blog

Tools to Validate Emails and Improve Bounce Rates

April 15, 2021

-By Joe Caston- When it comes to email marketing, bounced emails are all part of the game. Much like a foul ball in baseball, a few are harmless but one too many and you’re going to str…

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Blog: Conveying Career Competencies and Passions

December 15, 2020

Written by Hannah Chism, Career Coach In order to secure a satisfying, congruent career, one must accurately convey their unique career competencies and passions. Knowing oneself is a crucial…

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Blog: Content Marketing Strategy Planning for 2021

November 6, 2020

Written by Caroline Life, Marketing Writer and TMA VP Communications Marketing Planning for 2021: Content Strategy As you create your overall marketing plan for 2021, you will also…

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Webinar recording of How Marketers Can Support B2B Sales Teams in Tough Times

October 21, 2020

Recently The Marketing Alliance hosted a live webinar on How Marketers Can Support B2B Sales Teams in Tough Times. Our world of work is changing with many customers responding to changes in t…

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The Craft of Project Management

September 16, 2020

Written by Ericka Patten, Project Manager, Employee Experience - Ogilvy Introducing the Art of Project Management Henry Mintzberg once said, “Management is, above all, a practice where…

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Webinar Recording of Email Marketing Tips and Tricks for Success

September 16, 2020

Webinar Recording of Email Marketing Tips and Tricks for Success Email marketing might be considered “old school”, however this channel is still both highly relevant and effective.…

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Bringing Value to the B2B Buyer Through Internal Collaboration

September 9, 2020

Written and shared by Cheryl Ader-Dunne, Employee Experience Practice Lead, Ogilvy In the business-to-business (B2B) buying environment, digital channels have become a primary source for resea…

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Webinar recording of How to Motivate Yourself in Todays Job Market

August 28, 2020

Part of The Marketing Alliance’s Job Seeker Series, this virtual presentation covered how to stay motivated in today’s challenging and changing job market. Though of course change…

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Webinar recording of Agile Social Media Marketing in 2020

August 19, 2020

Webinar Recording of Agile Social Media Marketing in 2020 Recently The Marketing Alliance hosted a live webinar on how social media marketing pivoted so far in 2020. We covered some of the c…

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Webinar recording of How to Navigate Job Boards and Networking

July 26, 2020

Help to Navigate Job Boards and Networking (webinar recording) If you're on the hunt for a new job because of the global pandemic, don't let the COVID blues affect your job search. We at The M…

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Webinar recording of Marketers Build an AI Chatbot with No Programming Required

July 18, 2020

Originally presented via live webinar on Thursday, July 16, 2020, The Marketing Alliance and chatbot partner Ometrics presented: A Marketer's Guide to Building an AI Chatbot with No Programm…

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5 Types of Chatbots for Your Website

July 6, 2020

Introduction to Chatbots for Marketers Written by Greg Ahern, Founder and President of Ometrics Chatbots have become common enough on websites that people are not confused or intimidated by th…

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Playing Trivia - It's Fun and It's Good for You

June 24, 2020

Written by Caroline Life, Marketing Writer and TMA VP of Communications On July 8, 2020, The Marketing Alliance (TMA) of Colorado hosted a trivia and happy hour networking virtual event. Hel…

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Webinar recording of Rewrite Your Resume for Success - Workshop

May 27, 2020

Webinar recording of Rewrite Your Resume for Success - Workshop Presented in conjunction with The Marketing Alliance and Marc Geyer and Sarah Donovan from The Creative Group, this webinar was…

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Webinar recording of Your Digital Marketing 2020 Update

May 27, 2020

Webinar recording of Your Digital Marketing 2020 Update Your Digital Marketing 2020 Update was a webinar that originally aired 5/19/2020. The Marketing Alliance invited back some of our old fr…

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Webinar recording of Agency Survival - Navigating the Now

May 25, 2020

Agency Survival: Navigating the Now (Webinar Recording) Originally shared as a live webinar on 4/21/2020, The Marketing Alliance posed the following question to inspire this webinar: "as an ag…

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12 Proven Methods to Increase Your Blog Traffic

March 6, 2020

In Need of Blog Traffic? Here Are a Dozen Proven Strategies Your blog is the center of your content marketing strategy. The content you produce, publish, and share is a bargaining chip that yo…

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Want to Be a Marketing Leader? Learn from Experience

October 1, 2019

Refactored recently announced the launch of a new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take yo…

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Marketing Leadership: Overcome Roadblocks to Build Successful Change

May 22, 2019

In B2B marketing, no change comes without obstacles. But as a marketing leader, you can anticipate issues and be prepared to overcome them before they derail your initiatives. We provide ideas…

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Marketing Leadership: Changing the Dynamic in B2B

May 15, 2019

Today, B2B marketers have unprecedented opportunities to take the lead in our organizations. Advanced marketing technologies and strategies, along with supportive partnerships, enable us to dr…

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How to Stay Relevant in a Trend-Based Industry: Tips for "Experienced Workers"

March 29, 2019

Try Googling “age discrimination in the workplace, 2018.” You’ll get millions of hits. Most of them will not be positive, but there still are ways to overcome these challenge…

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3 Ways to Optimize Content Management

March 11, 2019

Choose the content management system that works for you now—and offers flexibility for the future. Start with just three questions that will help you decide which type of CMS is going to…

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6 Reasons to Change Your Web Content Management System—Before It's Too Late

February 25, 2019

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them. By Rob Bean…

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Marketing's Role in Revenue Generation: An Interview with John Arnold

February 14, 2019

If you missed the BMA Colorado's recent Evening Brew, WTF is Marketing's Role in Revenue Generation, then you don't want to miss John Arnold's take on the topic. John Arnold, VP of Marketing,…

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Second Annual Sales Enablement Benchmark Survey Now Open

February 14, 2019

By BMA Gold Partner Refactored Refactored has once again teamed up with the BMA Colorado to bring you the Sales Enablement Benchmark Survey. Join your peers in Colorado and across the nation…

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The Future of Content Management

January 9, 2019

“The rise of the headless CMS” might sound like a horror movie. And the thought of adopting a new type of CMS — short for content management system — can definitely be…

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Make Your Marketing Team Indispensable in 2019

December 20, 2018

As we get going in 2019, you’re likely evaluating your team’s successes over the past year. Hopefully, you can point directly to ways in which marketing helped to grow revenue for…

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Top Data Visualization Tips for Marketers from Nike's Tim Degner

November 2, 2018

Tim Degner, Lead Design Strategist at Nike, draws from 14 years of design experience to tell us how marketers can use data visualization to improve presentations and communicate more effective…

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What You Need to Know About ABM as a B2B Marketer

October 23, 2018

At our October 18 Morning Brew, BMA Colorado was pleased to host Rob Bean and Nick Bettis from our Gold Partner, Refactored. The duo gave an overview of what Account Based Marketing (ABM) is a…

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Untangling ABM: Practical Approaches to Personal Customer Connections

October 9, 2018

What does it take for sales people in your organization to close a sale? More important, what does it take to close a really big sale? One that will help the rep make their quarter. Or make th…

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The Top 3 Things Experienced Marketers Can Do To Earn Your Spot On A New Team

June 1, 2018

Michelle Reeb is COO and co-founder of The Marketer Network. Michelle wrote this Professional Points of View in response to a question posed by members of BMA Colorado. The Marketer Network pr…

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Micro-Conversions and More: A Conversation with Cindy Cragg

March 7, 2018

Cindy Cragg has nearly 20 years experience in digital marketing with a focus on strategic content marketing and optimization. Cindy is Director of Digital Strategy for Luminary Digital, a bout…

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Sales Enablement Benchmark Survey: Are Your Sales and Marketing Teams Aligned?

February 13, 2018

If your marketing team could show a measurable influence on sales wins, revenue growth, and overall profits for your company, would you do it? Of course you would. Even if it means working clo…

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Engagement of Story is Your Most Valuable Metric

February 5, 2018

Author Bill Eager is a dynamic speaker who engages audiences with interactive presentations. An Internet pioneer, Bill helped create one of the first large-scale Intranets connecting 25,000 em…

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Overcoming the Sales & Marketing Disconnect: A Conversation with Stacey Danheiser

December 5, 2017

Stacey Danheiser led strategic marketing and sales enablement at Level 3 Communications, Janus Capital Group, Nordstrom Bank and Charter Communications. After 15 years in the corporate world,…

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Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

November 1, 2017

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering cus…

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Are Sales People Disappearing in the Digital Age?

October 26, 2017

The age of unlimited information is bringing tremendous change to the work of marketers and sales professionals. Although these roles were traditionally separate and important, the speed of in…

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Aligning Sales & Marketing for Growth: A Conversation with Jill Rowley

October 3, 2017

Jill Rowley is a leader in social selling, demand generation, and digital sales transformation. She spent 20 years in Silicon Valley, which included bringing social selling to Eloqua and Oracl…

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B2B Use Cases in AR/VR

September 27, 2017

Cole Sandau is President and Founder of Optera. Cole’s passion is understanding how to effectively apply emerging technologies to complex communication problems. Over the past 4 years, C…

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Why Your Personal Brand Defines Your Career: A Conversation with Expert Tamara McCleary

August 29, 2017

Building your personal brand is critical to career success today. In an interview with BMA Colorado, personal branding expert Tamara McCleary shares her insight into how marketers in all stage…

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