Audio marketing provides ways for consumers to listen to and digest information on the go, allowing one to learn in conjunction with completing another task, such as driving, exercising, or cleaning. Think radio ads, voice search, or podcasts. It’s a marketing genius, right?
Whether the podcast is for a business or a creative hobby outlet, the content must be focused and engaging. While capturing one’s attention will give them a reason to come back for more, there are many other factors to consider when creating a podcast.
Join The Marketing Alliance for “Podcasting Basics: How to Get Started with Audio Marketing” to learn the essential information you need to know to get your podcast up and running.