Volunteer

Volunteer: Join a Committee!

The Marketing Alliance (formerly BMA Colorado) is a volunteer-driven organization and we can't exist without the help of all of our members!

The best way to get the most out of your membership is to get involved and join a committee.

So what's in it for you?

• Strengthen your existing marketing skills and learn new ones
• Meet new marketing colleagues and build your B2B marketing network
• (Last but not least) It’s fun!

Committee Descriptions

Programming 

The Marketing Alliance offers a variety of marketing professional development and educational programs to meet members’ needs. Programming event formats typically include:

• Keynote meetings are longer meetings that feature robust networking opportunities and national B2B marketing speakers for large groups of attendees
• Morning Brew programs feature networking, local speakers and a light breakfast in the early morning hours for smaller groups of about 25-30 people
• Evening Brew roundtables are programs that feature networking, local speakers, drinks and snacks, during early evening hours (typically 5:30-7:30 PM) for smaller groups of about 25-30 people
• The Fourteeners Awards - this important sub-team produces our annual business-to-business marketing awards event each spring. The team helps with site selection, the event marketing creative process, award criteria and judging, and all the details that go along with this first-class event
• Denver Start-Up Week - another key sub-team for Programming develops an action plan for one of the biggest B2B community events of the year, Denver Start-Up Week. The team is responsible for gaining visibility for The Marketing Alliance during the submission of speaking topics and throughout the year

Program committee members develop programs that are provocative, practical, and critical for B2B marketers today. They help recruit speakers, find event locations, and develop communications to promote programs. 

Partnerships and Sponsorships

This committee recruits area companies as sponsors for educational programs, conferences, and special events, and helps the organization identify and invite partners to underwrite programs and unique member benefits. It’s a great way to use your sales skills and get to know more about local B2B companies.

Communications

The Marketing Alliance produces a variety of content and communications to promote chapter events and educate members with real-time updates and lasting wisdom. Communications committee channels and sub-committees include:

• Email/Newsletter: creates email notifications to members and prospects, including strategizing compelling email content ideas, writing email content and clickable subject lines, testing various email formats, and tracking deliverability and click-through rates.
• Social Media: the social media team uses all of our social media channels (LinkedIn, Twitter, Facebook, YouTube, and more) to promote events, provide the latest and greatest B2B marketing tips, and engage our B2B marketing community in conversation.
• Public Relations: helps spread the BMA, and B2B, marketing message to the local media
• Content: writes website content and other communications, including regular blogs.
• Design: create and manipulate the images needed to maintain our brand while pushing the boundaries of creative expression 
• Podcasts & Video: capture the hearts and imaginations of our B2B membership and the entire marketing community by presenting a fresh take on recorded content 

Website

The Website committee works on strategy, planning, and maintenance for our website, including web pages to promote our social, educational, and networking events and programs. Members of the committee work within our content management system, as well as with vendors on special requests. They also occasionally work with partners, members, and other board and committee members on content. The team considers and updates metadata for search engine optimization. 

Membership

The Membership committee plans and implements acquisition and retention programs represents The Marketing Alliance at trade shows and local events, and “talks up” membership at monthly educational programs. The membership team looks for passionate members of the organization to help us recruit and welcome new members.