History of the Marketing Alliance

When a group of Colorado advertising professionals met to form a local chapter of the National Industrial Advertising Association in 1949, they never imagined their organization would become a powerhouse. Today the Marketing Alliance (formerly BMA Colorado) celebrates 70 years of a strong,  business-to-business marketing community with relevant programs, networking opportunities, and a practical approach to professional education.

While the people, programs, and practices have changed and evolved over the years, one thing has remained the same: our ability to deliver educational content with proven results for our members to immediately put into practice. In fact, members consistently cite practical marketing education as one of the greatest values they receive from membership. They depend on The Marketing Alliance for information and connections to grow their professional networks and drive the success of their businesses. We hope you'll join us. 

70 years of memories

Our strong, innovative business marketing association is writing our own new chapter. We know the next 70 years will be just as awesome as the last.  Surely the best is yet to come!