Master Change During Marketing Transformation

Change is hard for many people, regardless of your background or the size of your organization. Whether you’re transforming a full program or tweaking a tactical point, change can be the sticking point that prevents progress and success. Learn to keep your program on track when resistance strikes.

Change is hard for many people, regardless of your background or the size of your organization. Whether you’re transforming a full program or tweaking a tactical point, change can be the sticking point that prevents progress and success. Marketing changes are sweeping through every organization today -- to the point of pain.

Learn to keep your program on track when resistance strikes:

1) Identify change resistance

2) Discover actionable solutions to navigate rough spots

3) Learn the 7 components of a solid change framework

4) Re-affirm that change can be a good thing

>> This evening brew is perfect for:

• Executive leaders who want to know what the industry experts know
• Marketers at any stage of their career who want to be at the top of their game
• Marketing Professionals - both B2B and B2C
• Agency Professionals
• Marketing Strategists
• Business Consultants
• Marketing Consultants

>> Featured Speakers

Katy Shea, Principal at RevenueLogic

Katy Shea, principal of Longmont-based RevenueLogic, will bring insights and experiences in revenue marketing from more than 150 company engagements. She’ll share frontline stories of marketing change from time in corporate marketing leadership roles, and from an agency consultant view, where she counseled, guided and directed teams to deliver revenue marketing results. She has built, advanced and influenced high performance teams for small, medium and large organizations nationally and globally. Working with C-level executives across marketing and sales, she’s generated bottom line revenue values ranging from 10-50% of existing profits.

Cindy O'Keefe, VP Marketing & Business Development at Gorilla Logic

Special guest Cindy O'Keefe, VP Marketing & Business Development at Gorilla Logic formerly of Digital Globe, will contribute her recommendations and insights based on expertise in these mid to large sized organizations seeking to advance their bottom line revenue.