In 2019, Cisco predicted that 80% of all internet traffic would be video in 2021. This was before our world was driven even more online due to the circumstances of a global pandemic. As with many trends COVID has accelerated shifts in buying preferences and customer needs that were already present - including driving US consumers to consume 60% more online video than in 2018.
As a marketer, how do you meet this demand with engaging video content that aligns with your marketing strategy and delivers results for your business? And how do you get it all done in today’s socially distant and cash-strapped world? In this webinar, we’ll explore what you need to do to build a winning video content strategy and how to approach your video development so that you create content that will resonate with your audience.
Our wonderful speakers Beth Klepper (Mainstream Video Production), Brendan Collins Hemp (Heavylifting), and Matt Silton (Torch Media) will share their insights on how marketers can set their video marketing goals to align with clear tactics and strategies for driving marketing engagement
Attendees will learn:
How to define and communicate your goals to your production company so that they can support you in creating successful video content
The various tools available that you can use to distribute your video marketing to better connect with your audience
Tips for creating a video content strategy that aligns with your overall marketing objectives.
If you’re wondering if video marketing is right for your company, or want to learn how to incorporate video into your marketing strategy, this is the webinar for you! Join us for the ‘Video Marketing Strategy Basics’ webinar so you can connect with your audience in a valuable and creative way!
Special thanks to TMA partner Torch Media for co-sponsoring this event!
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>> Featured Speakers
Beth Klepper, Founder, Mainstream Video Production
Beth is the Founder and Producer at Mainstream Video Production. She knew from a very young age that she wanted to use film for storytelling, and spent eight years developing and honing her video skills at AXStv. In 2014 she founded Mainstream Films (now Mainstream Video Production) and has worked with over 50 organizations to create more than 800 videos. Production projects Beth has worked on include 30-minute reality shows, travel shows, celebrity gossip shows, and live shows such as concerts. Mainstream Video Production continues to help businesses, organizations, and causes through the power of video to sell and communicate effectively and efficiently.
Brendan Collins Hemp, Principal, Heavylifting
With over 25 years of experience as a multi-disciplinary design and marketing professional, Brendan Hemp has been a trusted advisor to clients in healthcare, tech, finance, manufacturing, e-learning, outdoor, and nonprofit sectors. Brendan’s spent 13 years working for Ogilvy as an Executive Creative Director, Sr. Creative Consultant, and as a Director of Creative Technology. His knowledge of the tech sector and complex offerings and sales cycles drives innovative approaches and big ideas to improve both top-line revenue and bottom-line profits. His brand consultancy Heavylifting works with startups and mid-market companies to solve real-world marketing challenges by designing at the intersection of cultural, human, and brand experiences.
Matt Silton, Founder & CEO, Torch Media
Matt is a filmmaker on a mission to help the world communicate more effectively through the power of visual media.