Create your Personal Brand Archetype Workshop

Psychologist Carl Jung theorized that humans use symbolism to understand complex concepts. Through his work, he also developed and recognized that these symbolisms were recognizable and timeless. Furthermore each of these symbols took on human traits and can be used for brands. In this workshop, we will discuss Carl Jung’s work, learning about the history and theory of Brand Archetypes. We’ll then explore steps you can take to build your own personal archetype, as well as ideas on how you might apply your personal archetype to your individual brand. Proudly presented in association with Look Listen, this is a fun, collaborative, educational session designed especially for marketing professionals, members of The Marketing Alliance and their guests.

Psychologist Carl Jung theorized that humans use symbolism to understand complex concepts. Through his work, he also developed and recognized that these symbolisms were recognizable and timeless. Furthermore each of these symbols took on human traits and can be used for brands.

In this exciting workshop, we will discuss Carl Jung’s work, learning about the history and theory of brand archetypes. We’ll then explore steps you can take to build your own personal archetype, as well as ideas on how you might apply your personal archetype to your individual brand.

Proudly presented in association with Look Listen, marketers attending this event will:

• Hear how an esteemed branding agency approaches defining brand archetypes with a deep dive into a real client case study
• Have the opportunity to consider their own personal archetype in a mini workshop
• Receive an exclusive webinar take-away which will allow registrants to dive further into creating their own personal brand archetype.

As a bonus, two lucky registrants will also win a copy of the Archetypes in Branding Card Deck from archetypesinbranding.com valued at $49 each, courtesy of Look Listen and The Marketing Alliance.

This fun, collaborative educational session is designed especially for marketing professionals, members of The Marketing Alliance, and their guests. Register today to learn more about your personal brand archetype and unlock the secrets to your individual branding.

>> Featured Speakers

Annemarie Miller, Associate Creative Director, Look Listen

A native Coloradoan, Annemarie has more than 15 years of experience in a variety of fields, including news reporting, entertainment marketing, and copywriting, before joining Look Listen Denver over four years ago. Now, as Associate Creative Director and lead creative strategist, Annemarie manages Denver’s creative team, executes the production and delivery of client work on time and within budget, and utilizes her effective storytelling to maintain the Look Listen editorial tone for all outbound content marketing. Annemarie enjoys traveling, reading, and playing trivia with friends in her spare time.