Yes, you read that right! This is a chance to peek behind the curtain and access insider information. You’ll experience the intimacy of closed door executive banter and walk away with perspective that could change the course of your career.
Thursday, Feb. 7, 2019
5:30 pm - 7:30 pm
John Arnold is a B2B revenue executive and change agent with experience aligning marketing, sales and business development initiatives for high-growth startups and as a trusted advisor to some of the world's largest B2B brands. John was formerly the head of Account-Based Marketing (ABM) Consulting at Demandbase, VP of Marketing at FullContact, and the head of Product Marketing and Sales Enablement at Return Path. He was on the advisory board at Wildfire (Acquired by Google in 2012), and he ran customer education teams for the Mobile Marketing Association and Constant Contact (IPO in 2007). John was also an author of multiple "For Dummies" marketing books, a contributor for Entrepreneur Magazine online, and a course author for LinkedIn Learning.
Scott Davis is a healthcare marketing leader specializing in department building and development, product marketing, marketing automation, sales enablement and performance data analytics. He is currently Vice President of Marketing for MedeAnalytics, a healthcare analytics SaaS solution provider. Scott’s expertise is based in organizing marketing roles to optimize lead generation and defining CRM structure and behaviors for sales and marketing data integrity. Prior to joining MedeAnalytics, Scott helped build and lead marketing teams for Cognizant’s healthcare division, TriZetto Provider Solutions, and McKesson Health Solutions. He once wrote the first chapter of a book on marketing, but like most marketers, became bored with the project and went fly fishing instead. Scott fly fishes poorly, but manages to make hip waders look cool.
Kelly is a results-driven marketer with a passion for connecting business goals through to marketing strategies that deliver results. With more than 10 years of agency experience, she specializes in complex business-to-business sales environments, where she develops ambitious and unique marketing strategies.
Feb 6, 2019
5:30 pm - 7:30 pm
Appetizers, cash bar and networking will be available from 5:30-6 pm, followed by the program, with time for final questions and networking the last 30 minutes.
BMA Member: $6
Not-Yet-A-BMA Member: $12
Venue Address: 621 17th Street #600 Denver, CO 80203
Parking: street parking available nearby