WTF is Marketing's Role in Revenue Generation

Speakers: John Arnold, Scott Davis, Kelly Snyder
Moderator: Kristine Root

Have you ever wondered what your CEO is really expecting from marketing? Have you struggled to define the true impact of your marketing efforts? You don’t want to miss this evening brew - we are getting to the heart of the matter with a frank, open, potentially controversial, and down right insightful conversation on marketing’s role in revenue generation led by top Denver executives from both sides of the equation.

Yes, you read that right! This is a chance to peek behind the curtain and access insider information. You’ll experience the intimacy of closed door executive banter and walk away with perspective that could change the course of your career.

Thursday, Feb. 7, 2019
5:30 pm - 7:30 pm

>> This evening brew is perfect for:

· Executive leaders who want to know what the industry experts know

· Marketers at any stage of their career who want to be at the top of their game

• Marketing Professionals - both B2B and B2C
• Agency Professionals
• Marketing Strategists
• Business Consultants
• Marketing Consultants

>> What can you expect to gain:

· Clear idea of what executives on both sides of the saddle believe marketing’s role ought to be

· Which challenges have kept marketing a "first to be cut" line item expense in corporate budgets and what you can do about it

· Answers to your questions about marketing's role in revenue generation without the awkward conversation

· A good time and a chance to meet other folks who are committed to playing at the top of their game

>> Featured Speakers

John Arnold, VP of Marketing, Sales and Business Development at Intelligent Demand

John Arnold is a B2B revenue executive and change agent with experience aligning marketing, sales and business development initiatives for high-growth startups and as a trusted advisor to some of the world's largest B2B brands. John was formerly the head of Account-Based Marketing (ABM) Consulting at Demandbase, VP of Marketing at FullContact, and the head of Product Marketing and Sales Enablement at Return Path. He was on the advisory board at Wildfire (Acquired by Google in 2012), and he ran customer education teams for the Mobile Marketing Association and Constant Contact (IPO in 2007). John was also an author of multiple "For Dummies" marketing books, a contributor for Entrepreneur Magazine online, and a course author for LinkedIn Learning.

Scott Davis, Vice President, Marketing at MedeAnalytics

Scott Davis is a healthcare marketing leader specializing in department building and development, product marketing, marketing automation, sales enablement and performance data analytics. He is currently Vice President of Marketing for MedeAnalytics, a healthcare analytics SaaS solution provider. Scott’s expertise is based in organizing marketing roles to optimize lead generation and defining CRM structure and behaviors for sales and marketing data integrity. Prior to joining MedeAnalytics, Scott helped build and lead marketing teams for Cognizant’s healthcare division, TriZetto Provider Solutions, and McKesson Health Solutions. He once wrote the first chapter of a book on marketing, but like most marketers, became bored with the project and went fly fishing instead. Scott fly fishes poorly, but manages to make hip waders look cool.

Kelly Snyder, Managing Director at 90octane

Kelly is a results-driven marketer with a passion for connecting business goals through to marketing strategies that deliver results. With more than 10 years of agency experience, she specializes in complex business-to-business sales environments, where she develops ambitious and unique marketing strategies.