Is the Customer Journey a great strategy or a garbage thought exercise? Join us for a Point, Counterpoint discussion.
In one corner, a staunch customer-journey-framework supporter. He knows it to be a valuable way to understand your audience’s world and how you can meet them where they are in product, marketing, and sales efforts. In the other corner, the vehemently opinionated opposition. She’s got no love for the customer journey and thinks it does more harm than good. Who’s right? You decide.
This point, counterpoint discussion will focus on the customer journey. We’ll have two speakers—one for, one against—the customer journey framework. Each will walk through their opening statements about this framework and explain their position. A moderator will then ask some pre-written questions of both speakers, and finally, we’ll open it up to the audience for questions/comments. Both speakers have been asked to keep it respectful, though each has signaled they have little-to-no interest in doing so. Should be interesting.
>> Who is this for?
Marketing Professionals - both B2B and B2C
>> What you'll take away?
A better understanding of the customer journey
Two sides of the story on whether to map and use your organization's customer journey
The opportunity to ask the burning customer journey questions you've always wanted answered
You’ll leave the session with lots of great ideas on customer journey mapping, and hopefully, some new contacts for your professional network.
>> Featured Speakers
Service Designer, Bank of America
Jeremiah has been a neurophysiology researcher, an IT manager, and a sales and marketing leader. He has inspected factories in Xi’an, negotiated deals in Guadalajara, and lectured in Bogotá. Jeremiah has branded companies, products, services, and cattle. He has spent the past 15 years in sales, marketing, and customer experience roles focused on designing engaging experiences through qualitative and quantitative research. He is currently with the Bank of America on the Global Information Security team.
Director of Media and Channels, Intelligent Demand
For the last 12 years, Rachael has worked with various startups and agencies developing strategies for digital advertising, client management and social media management. She is passionate about marketing, especially results-based marketing. Rachael’s attention to detail and analytical skills make her an asset to any data-driven marketing team. As Media and Channels Director, Rachael collaborates with clients and works closely with ID’s account teams to integrate all relevant media and channels into the integrated marketing programs for her clients.
>> The Details
Jan 23, 2019
5:30 pm - 7:30 pm
Registration, appetizers, cash bar and networking will be available starting at 5:30 p.m. The program will start promptly at 6:30 with time for final questions and more networking at the end.