Designing Buyer-Centric Campaigns: A Demand Generation - ABM Workshop

Join us for full-day intensive workshop to learn how to develop and implement buyer-centric, strategic demand generation programs that attract new buyers, nurture them along their buying path, turn them into brand advocates, and --best of all-- produce revenue-based results.

The role of marketing has changed dramatically over the last decade. What was once a “nice to have” has become a must in terms of growth and revenue creation.

One of the most effective ways marketers can impact revenue growth is through the development and implementation of a Buyer-Centric Demand Generation Program.

However, many B2B organizations are struggling, because they don't have marketers with the knowledge and skills to develop and implement these programs.

But you can be that strategic marketer and become indispensable to your brand.

Join us for full-day intensive workshop to learn how to develop and implement buyer-centric, strategic demand generation programs that attract new buyers, nurture them along their buying path, turn them into brand advocates, and --best of all-- produce revenue-based results.

>> At the end of this workshop you'll be able to:

• Develop ideal buyer profiles that provide insight into the buyers role, their purchase journey, and their content and channel preferences
• Align Account Based Marketing with your demand generation strategy
• Build a content architecture that aligns to the buyers journey and to your ideal buyer profiles
• Collaborate and align with sales to ensure demand generation success and revenue growth
• Align your demand generation programs with other customer touch points to provide an exceptional customer experience

This workshop will involve breakout sessions for attendees to apply what they are learning real time. Each attendee will also receive a workbook of templates that will reinforce the learning and will be used during the breakout sessions. These templates will be a big step forward to applying the learning when you return to your organization.

>> Featured Speakers

Carlos Hidalgo - Founder and CEO, VisumCx

Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years of experience working with B2B organizations to deliver multi-channel customer experience strategies and programs. Carlos is widely recognized for his expertise in B2B marketing, sales, content, and demand generation, and is an international speaker on how organizations need to transform to meet the needs of their customers and buyers.

Carlos is the author of Driving Demand and has been named one of the 50 Most Influential People in Sales Lead Management for the last six years. He is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”