Morning Brew: Filling the Funnel - Strategy, Tactics & Tools to Drive Revenue
The B2B marketing game has changed dramatically in recent years. Today, 90% of buyers won’t respond to cold calls by a salesperson and nearly 2/3 of the buyer’s journey is complete before that buyer reaches out to a vendor. In other words, the buyer is in control and what worked yesterday is no longer effective today.
That makes marketing’s role pivotal for organizations to drive revenue today as successful B2B marketing is increasingly more about finding the right number of the right type of prospects at the right time to feed into the proverbial funnel and nurturing those relationships so when the time comes for them to buy, your company is top of mind.
Successful B2B marketing in 2019 is increasingly a digital endeavor that requires an entrepreneurial mindset. New digital technology and tactics can be your friend, but can also quickly turn into a self-made enemy. Success also requires marketers to adapt to more sales- friendly role and get more comfortable in working with their sales teams, as those organizations whose marketing and sales teams work are outpacing the competition.
In this morning brew workshop, business development and digital marketing expert Jeff Pugel will be reviewing different digital marketing strategies, tactics, and tools that B2B companies can use today to acquire customers and drive revenue. You’ll leave with new ideas on how to reach members of your target market, nurture them, and empower your sales team to close the deal more easily and more effectively so that everyone accomplishes the same result – more revenue.
Special thanks to our event location sponsors at Look Listen!