Webinar - Podcasting Basics: How to Get Started with Audio Marketing

Audio marketing provides ways for consumers to listen to and digest information on the go, allowing one to learn in conjunction with completing another task, such as driving, exercising, or cleaning. Think radio ads, voice search, or podcasts. It’s a marketing genius, right?
Whether the podcast is for a business or a creative hobby outlet, the content must be focused and engaging. While capturing one’s attention will give them a reason to come back for more, there are many other factors to consider when creating a podcast.

Join The Marketing Alliance for “Podcasting Basics: How to Get Started with Audio Marketing” to learn the essential information you need to know to get your podcast up and running.

Audio marketing provides ways for consumers to listen to and digest information on the go, allowing one to learn in conjunction with completing another task, such as driving, exercising, or cleaning. Think radio ads, voice search, or podcasts. It’s marketing genius, right?

Purpose and intention are the bread and butter of a successful podcast. Whether the podcast is for a business or a creative hobby outlet, the content must be focused and engaging. Even if you don’t have an audience at first, the material should provide valuable information for the listener. Capturing one’s attention will give them a reason to come back for more!

There are many factors to consider when creating a podcast. Marketers attending this webinar will:

Hear first hand about the details you should consider before launching your podcast (audience, length, and format)
Discover why it’s key to plan your release dates and episode titles
Hear about the recording and editing software options available to you to produce and publish your podcast

Join our experts, including Glenn Thayer and Mikey Goldberg, as they provide advice on producing the best podcast that you can!

Register now for “Podcasting Basics: How to Get Started with Audio Marketing” to learn not only how to get your podcast up and running, but how to develop and grow a loyal listener base.

>> Featured Speakers

Glenn Thayer, The Voice Of Meetings & Events, Emcee Squared

Glenn is known as “The Voice of Meetings and Events.” As a professional conference moderator and brand spokesperson, he specializes in creating dynamic interactions; enhancing the audience experience through the use of technology, compelling content, and open, interactive dialogue and interviews.

Mikey Goldenberg, Owner/Co-Founder/CCO/Head of Production, Truth Plus Media

Audio and podcast first media producer, creative strategist, executive producer, content creator, pod/broadcaster with a successful history working in the media industry. Brings 20+ years of industry experience with strong production, audio, digital and business development skills.