Join us for a Morning Brew (and breakfast burritos, too)
If you’re struggling to get a handle on whether or not Account-Based Marketing (ABM) is right for your organization or how to implement an ABM program, you are certainly not alone. Join the BMA and Refactored as we clearly define what ABM is, what level (if any) is right for you, and how to get a program rolling.
Listed right next to "Game Changer" in the business buzzword dictionary is printed in BOLD “ABM.” Everyone talks about it. It seems like everyone “gets it.” True? According to Marketo, 41% of marketing professionals don’t understand what ABM means to their company.
You’ll leave this session with a clear, compelling case that you can take back to your marketing, sales and executive teams for implementing ABM in your organization — or with the knowledge that ABM is not right for your company (and you can stop worrying about it).
>> Who is this for?
Marketing, Sales, and Executive Professionals - SMB and Enterprise
>> What you'll takeaway?
Join the BMA Colorado and Gold Partner, Refactored, as we clearly define what ABM is, what level (if any) is right for your organization, and how to get a program rolling. We’ll discuss:
The three types of ABM and how they differ
The criteria to consider when deciding if ABM is right for you
What to expect from an ABM program
A solid process for launching an ABM pilot
What technology is (and isn’t) necessary to do ABM right
You’ll leave the session with a clear, compelling case to take back to your marketing team, sales team, and executives for ABM in your organization… or with the knowledge that ABM is not right for your company (and you can stop worrying about it).
>> Featured Speakers
Refactored Co-Owner | Marketing Strategist
Rob has been a marketing leader for more than two decades helping B2B organizations in industries ranging from manufacturing to mining to high tech achieve marketing goals that lead to hard revenue results. Pragmatic by nature, Rob is always looking to bring value to both his client as well as his client’s client. Today, Rob is co-owner of the marketing agency Refactored but maintains very hands on responsibilities as the Senior Marketing Strategist.
Refactored Director | Demand Generation Strategy
With more than 20 years of experience designing and executing both broad reaching and account-based marketing demand generation programs for companies of varying sizes and industries, Nick has a broad knowledge of how to select, deploy, and execute marketing programs. Today, Nick continues his ABM focus by helping agency clients determine what the best demand generation strategy is, aligning the marketing, sales, and executive teams on the strategy, and then helping them execute a high ROI program.