THIS WEBINAR IS NOW COMPLETE. View our blog article that recaps and offers a recording of the session.
Presented in conjunction with The Marketing Alliance partner CapSumo*, the webinar was moderated by Mike Swainey from Intelligent Demand, with insights from panelists including Cheryl Ader-Dunne (Employee Experience Practice Lead - Ogilvy), Joe Caston (Founder & CEO, CapSumo), and Garrett Cole (VP Strategy, Indigo Ag).
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A 25-year marketing industry veteran, Mike has developed integrated program and communications strategies and campaigns for some of the biggest brands in the world across multiple channels and platforms.
In his current role leading Intelligent Demand Growth Consulting, Mike is able to lean on his experience of advising and guiding clients while connecting their hopes and dreams to identify unique solutions.
Joe Caston is a high-energy, entrepreneurial-minded, business leader with successful track record of growing innovative technology companies in the digital marketing and software (SaaS) industries. My expertise is in sales, marketing, business development, and general management.
I have a successful track record in building, motivating and leading top-tier teams. I love building businesses with fun, positive, team-oriented cultures, that create value for all stakeholders. Joe has been responsible for teams up to 100 people and up to $100 million in revenue across emerging and established companies.
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Cheryl leads Ogilvy’s Employee Experience practice, which includes the service pillars of employee activation, sales and service activation, and marketing activation, all focused on driving employee groups to embrace and deliver on a brand’s promise or business strategy. Cheryl’s more than 30 years in client and agency roles provides a depth of experience that translates to effective solutions for B2B and business-to-consumer (B2C) clients.
She loves listening to the challenges our clients face and connecting their brands to sales teams and the employee base. She actively works to leverage research, strategy and her experience as a certified change management practitioner to chart the right path forward and define what measurements to put into place to amplify their results.
Before joining Ogilvy (formerly Leopard) in 2006, she worked with McKinney in Raleigh-Durham, North Carolina, Carmichael Lynch in Minneapolis and McConnaughy Stein Schmidt Brown (now Havas Chicago) on accounts in technology, healthcare, financial services, and travel and tourism. She has helped brands such as Walgreens, CDW, Blue Cross Blue Shield, Minnesota Office of Tourism, CFA Institute, IBM, SAP, DuPont, GE Capital and Willis Towers Watson to deliver effective internal and external communications strategies, brand advertising, employee activation and sales enablement programs.
Cheryl is both a world traveler and homebody, a big thinker and a gal of simple pleasures. For her, happiness is a bicycle and lots of road, dinner with her husband, Shay, drizzling anything she can with Frantoio olive oil, and an adorable Icelandic sheepdog and a rescue pup snoozing at her feet.
Garrett Cole is the VP of Strategy at Indigo Agriculture, a venture backed Ag Tech company focused on harnessing nature to help famers sustainably feed the planet. In this role he has responsibility for all aspects of the go to market strategy, in addition to improving the performance and effectiveness of the customer facing teams.
Garrett is a 20 year veteran of B2B sales and marketing in technology and services verticals. His experience comes from working with companies of all sizes, from early stage startups to large enterprises. This has given him a diverse experience and knowledge for how to structure, manage and optimize high functioning sales teams. He has held a variety of sales roles both direct and indirect sales, strategic alliances, and demand generation. Most recently he has focused on taken a data driven approach to optimize and accelerate sales teams to build more at the top of the funnel, and improve operations to accelerate the close process at the bottom of the funnel.
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