Webinar - Email Marketing Tips and Tricks for Success
When compared to the rise of social media and various digital marketing counterparts, email marketing might be considered “old school”, however this channel is still both highly relevant and incredibly effective. With some of its advantages including client inbox delivery, personalization, and its cost compared to other marketing tactics, it’s clear that email marketing continues to help B2B marketers reach their audience and grow their business.
However, highly effective emails are only achieved in tandem with key best practices. In this webinar, our panelists will review what they consider to be some of the most effective practices that marketers can implement to crush their open and click-through rates and become a genuine source of knowledge for their subscribers.
Marketers attending this event will…
This webinar will be moderated by Ericka Patten (Project Manager, Ogilvy), with insights from panelists Brittany Burke (Senior Director/Client Partner, Oracle) and Eli Snyder (Technology Strategy Director - Intelligent Demand). You’ll hear from Brittany and Eli just how they crush their open and click through rates all while learning today’s best B2B email marketing practices.
Discover how to be a genuine resource for your clients and prospects and the results will speak for themselves.
This webinar has now ended. To view recordings of our most recent webinars, please check out our blog at https://themarketingalliance.org/blog.
Brittany Burke has over 13 years of experience in email, digital and loyalty marketing with a focus on client management. Brittany’s professional passion is building relationships and collaborating with teams that bring creative solutions to her clients. Brittany enjoys working on the most challenging projects and complex clients infusing positivity into unique team dynamics. Her experience includes managing global accounts across B2B and B2C within retail, healthcare, travel, tech and media.
In addition to the work she does at Epsilon, Brittany is on the community professional’s board of a Denver non-profit, Heart & Hand. Heart & Hand provides a nurturing community, empowering all young people to realize their potential.
In her spare time, Brittany loves to travel and eat her way through new and exciting locations. When at home in Colorado, you can find her in the yoga studio, hiking or stand up paddle boarding with her husband and dog, Carl.
Eli is a world-class technology strategist and currently serves as Technology Strategy Director at Intelligent Demand. In addition to writing code and setting up advanced configurations in marketing cloud applications, Eli helps ID clients navigate the ever-shifting MarTech landscape.
Eli has over ten years of experience in marketing automation, CRM, marketing technology and integrated revenue strategy. He is passionate about developing innovative revenue technology solutions and will be happy to geek out with you about your tech stack. He was a keynote speaker for the ABM Leadership Alliance and has led numerous successful campaigns and technology implementations for ID clients
Eli has a BA in Physics from Reed College which, while mostly useless, does enable him to understand what “statistical significance” really means.
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