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Webinar recording of How Marketers Can Support B2B Sales Teams in Tough Times

October 21, 2020

Recently The Marketing Alliance hosted a live webinar on How Marketers Can Support B2B Sales Teams in Tough Times.

Our world of work is changing with many customers responding to changes in the world and the economy by reducing their spending. When paired with today’s social distancing practices and work from home setups, this in turn makes the jobs of our sales teams even more challenging. Our experts how partnering with sales and marketing teams can partner together during these tough times.

By combining their strengths to weather the crisis, partnered teams come through with stronger customer relationships and sales at the end. During the moderated session, our expert panel of marketing and sales practitioners shared how they face today's challenges head-on.

Originally presented on 9/24/2020:

Marketers attending this event were able to…

  1. Learn how to combine team strengths in order to weather the storm.
  2. Hear from leaders in the industry who will share how they are facing these challenges head on.

Presented in conjunction with The Marketing Alliance partner CapSumo*, the webinar was moderated by Mike Swainey from Intelligent Demand, with insights from panelists including Cheryl Ader-Dunne (Employee Experience Practice Lead - Ogilvy), Joe Caston (Founder & CEO, CapSumo), and Garrett Cole (VP Strategy, Indigo Ag). The panel shared how they have handled marketing while supporting their B2B sales teams.

*Thank you to The Marketing Alliance partner CapSumo. Generate more leads by seeing who visits your abandoned web-forms with CapSumo. More than 70 percent of all web forms are abandoned and it continues to plague digital marketers. The truth is…. you lose leads and sales from form abandonment.

The CapSumo Lead Capture Platform enables marketers to boost business revenues by refurbishing leads that they already have. With the help of advanced form analytics, users can capture data from visitors in real-time to boost conversions. Users can even gain insights such as location, IP address, device, and much more. All that the user has to do is sign-up, add their web forms, and generate a subsequent code snippet. The code snippet can be pasted onto almost any page with a web form to increase conversions.

Instantly grow your email list, get more leads, and increase sales with the #1 conversion optimization toolkit.

Get 30 Days free to take CapSumo for a spin. No credit card needed. 10 minute setup. https://CapSumo.com

As always we hope you'll check out and register for upcoming events, and consider becoming a member in The Marketing Alliance. View the webinar recording now:

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