Webinar recording of How Marketers Can Support B2B Sales Teams in Tough Times
October 21, 2020
Recently The Marketing Alliance hosted a live webinar on How Marketers Can Support B2B Sales Teams in Tough Times.
Our world of work is changing with many customers responding to changes in the world and the economy by reducing their spending. When paired with today’s social distancing practices and work from home setups, this in turn makes the jobs of our sales teams even more challenging. Our experts how partnering with sales and marketing teams can partner together during these tough times.
By combining their strengths to weather the crisis, partnered teams come through with stronger customer relationships and sales at the end. During the moderated session, our expert panel of marketing and sales practitioners shared how they face today's challenges head-on.
Originally presented on 9/24/2020:
Marketers attending this event were able to…
Learn how to combine team strengths in order to weather the storm.
Hear from leaders in the industry who will share how they are facing these challenges head on.
Presented in conjunction with The Marketing Alliance partner CapSumo*, the webinar was moderated by Mike Swainey from Intelligent Demand, with insights from panelists including Cheryl Ader-Dunne (Employee Experience Practice Lead - Ogilvy), Joe Caston (Founder & CEO, CapSumo), and Garrett Cole (VP Strategy, Indigo Ag). The panel shared how they have handled marketing while supporting their B2B sales teams.
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