Webinar recording of Agile Social Media Marketing in 2020

August 19, 2020

Webinar Recording of Agile Social Media Marketing in 2020

Recently The Marketing Alliance hosted a live webinar on how social media marketing pivoted so far in 2020. We covered some of the core things that marketers and their companies should be doing today, including:

• Be present online
• Communicate clearly with your audience
• Stay current

Some of the challenges faced by marketers today concern how to effectively reach an audience using the time and resources that you have, and within the lens of both a health crisis and political unrest.

Topics in the webinar recording of Agile Social Media Marketing in 2020 include:

• Using basic tools like creative briefs for clarity
• How social media activity for many brands is likely to change during the upcoming election
• Getting it right vs. getting it out there immediately
• Using the latest tools, like Sprinklr, for social listening and for improving customer experience

Learn more from our presentation below, recorded live on August 13, 2020. You'll learn more about how to quickly adapt in 2020 from our panel of experts who shared some of their own best practices, tips, and techniques that all B2B marketers can use to engage followers during this time of continued uncertainty. There may even be advice about getting your audience off social and onto other channels.

Moderated by Taylor Bridges, Sr. Paid Media Consultant at The Creative Group, our speakers included:

• Madison Martin, Digital Marketing Expert / Co-Founder of Denver Marketing Mavens
• Emily Larsen, Social Media Strategist, Blue Bear Creative
• Amanda Riggio, Sr. Innovation Strategist, Ogilvy
• Danielle Bilbruck, Digital Strategy & Demand Gen Consultant, Broad Digital Marketing

As always we hope you'll check out and register for upcoming events, and consider becoming a member in The Marketing Alliance. View the webinar recording now: