Webinar: Navigating the Virtual Event Marketing Landscape to Deliver ROI
December 20, 2020
With the COVID shut down of face-to-face marketing events and meetings, the role of event marketers has largely shifted or worse, been eliminated entirely. As the months progressed, companies who use marketing events to drive their revenue funnel worked to adjust to the new normal. For the time being, this means finding our footing in the world of virtual events.
Navigating this vast world is daunting. Technology platforms are either too complex and expensive or do not include the critical elements needed for effective branding and audience engagement. Much of the time, when you sign the exhibit or sponsor contract, the technology backbone is still unknown and beyond your control.
Yet as busy marketers, we are still being asked to figure it out, deliver it well, AND be responsible for ROI. In this webinar, we will look more closely at the strategies and tactics marketers should embrace to stand strong in this brave and challenging new world.
Marketing job seekers attending this event will…
Discover new event marketing strategies and tactics to apply to your own business model
Learn from experts in the industry on the subject as well as hear actionable steps for your own implementation
If you’re still wondering how to find the most effective way to navigate the planning and execution of virtual events – you won’t want to miss this event. This event has now ended.