Second Annual Sales Enablement Benchmark Survey Now Open
February 14, 2019
By BMA Gold Partner Refactored
Refactored has once again teamed up with the BMA Colorado to bring you the Sales Enablement Benchmark Survey. Join your peers in Colorado and across the nation and learn how your sales and marketing team alignment compares.
About one-third of marketing and sales teams don’t communicate effectively, according to the 2018 Sales Enablement Benchmark Survey. If your organization is included in that figure this year, it could spell trouble for the success of your marketing program.
As leaders, we need to ensure we are delivering real value to the business. That typically means enabling better, bigger sales. Our annual Sales Enablement Benchmark Survey can help you determine how well marketing is enabling sales—and which areas offer opportunity for growth.
The survey is now live and takes only about 7 minutes to complete. This rich set of questions will get you thinking about how your marketing efforts are currently enabling sales success. This year, we include questions about account-based marketing (ABM), currently a highly popular sales enablement strategy.
For participating, you’ll receive a free report detailing the compiled results, which will reveal how you measure up to other organizations across industries.
In return for your 7 minutes—about enough time to really savor that second cup of coffee—you’ll get insight into four of the most pressing challenges facing today’s marketing teams:
Sales and marketing alignment. How well do your teams work together?
Sales empowerment. Do you provide what sales needs to be effective?
Demand generation. Are you providing the quantity and quality of leads that sales needs?
Account-based marketing. Are you well positioned to take advantage of an ABM strategy?
Immediately following the close of the survey, we’ll compile the results and send all participants the full report—free.
Oh, and all responses are anonymous; your individual responses will not be shared with anyone.
Need a Little More Motivation?
Be one of the first 20 people to complete the survey, and you’ll receive $10 Amazon gift card. (As if knowledge weren’t enough of a reward!)
Ready to improve the success of your marketing efforts? Take the 2019 Sales Enablement Benchmark Survey today.
Refactored, a longtime partner of BMA Colorado, is a full-service B2B digital agency helping brands navigate the complexities of modern marketing by aligning people, process, and technology. We’re a Kentico Gold Partner with experience working in a variety of CMS solutions including Kentico, Ektron/EpiServer, Progress Software/Sitefinity, Drupal, WordPress, and Adobe Expression Engine. Our goals are to showcase your brand’s unique value and generate results that matter to your business. We help you find your voice, tell your story, and outperform your competition. Through engaging online and offline experiences that align with your customers’ needs, we help you educate stakeholders and motivate them to positive action. Refactored serves national and international corporate clients from our home offices in Colorado. Let us show you how to demonstrate your compelling purpose—and strengthen your brand from the inside out. Connect with us at www.refactoredmedia.com.