Morning Brew: Investing in Lead Gen

In this fast-paced interactive session, media strategy expert Suzanne Corriell will show you how to leverage lead generation advertising investments that drive growth. Whether you’re familiar with building a paid media program or just learning about the digital buying landscape, you’ll walk away with solid information.

It’s Time to Start Investing in Lead Generation!

Learn how to effectively leverage your demand generation budget.

You have a proven marketing automation nurture track and are now ready to invest media dollars that will drive both demand and lead generation. Join Trimble’s Marketing Manager, Cassidy Gaertner, and Growth Marketing Werks’ Chief Media Officer, Suzanne Corriell, as they share how they approached building a well-oiled demand engine.

You will walk away with an understanding of where to start with lead generation and how to build upon it. If you come early or stick around, you may meet someone new and you never know where that will lead!

(Free for members, and just $15 for not-yet-members! Register today!)

>> Featured Speakers

Suzanne Corriell, Founder and Chief Media Officer, Growth Marketing Werks

At Growth Marketing Werks (GMW), Suzanne’s primary mission is to bring best-in-class media programs, practices, and people to B2B marketers. She is a published author of a Data-Targeting whitepaper for PhoCusWright, a recipient of Colorado’s Best Media Buyer Ace Award (2017), and an active volunteer at the University of Colorado as a digital marketing MBA advisor, and Advertising and Promotions guest speaker. If you get a chance to meet Suzanne, ask her how GMW received a Gold Fourteener Award in Lead Generation this year!

Cassidy Gaertner, Marketing, Trimble

Cassidy is responsible for brand awareness, campaign and project management, as well as general marketing communications for Trimble Building Construction's mechanical and plumbing field and office solutions.

Since 2017, Cassidy and Suzanne have been collaborating as a client/media team. Their walk before run approach, provided the ability to establish a framework, test and learn, and build a revenue-generating demand engine.