The question everyone in the marketing world seems to have on their minds today is 'how has social media marketing pivoted in 2020?' Social media trends rarely stay the same from year to year, however this is a year like no other. In our discussion of Agile Social Media Marketing in 2020, we’ll look at current trends as well as address how you can stay on track with what’s predicted to come.
You must be present online. You must have a voice. You must be current. Today’s difficulty is in how to effectively reach your audience using the time and resources that you have, and within the lens of both a health crisis and political unrest. In this webinar we will discuss how social media marketers have had to quickly adapt in 2020. Our panelists will provide best practices, tips, and techniques B2B marketers can use to both obtain and engage their followers during periods of uncertainty.
Marketers attending this event will…
This webinar will be moderated by Taylor Bridges (Sr. Paid Media Consultant, The Creative Group), with insights from panelists including Madison Martin (Digital Marketing Expert / Co-Founder of Denver Marketing Mavens), Emily Larsen (Social Media Strategist, Blue Bear Creative), Amanda Riggio (Sr. Innovation Strategist, Ogilvy), and Danielle Bilbruck (Digital Strategy & Demand Gen Consultant, Broad Digital Marketing). You’ll hear first-hand how they’ve pivoted social media content for their businesses and clients in the challenging and constantly evolving landscape that is 2020.
Register today to not only discover how to leverage one of the most powerful marketing tools but also to effectively connect with your audience amid existing circumstances.
A full time, salaried professional at The Creative Group in the Denver/Boulder area specializing in both Paid Search and Paid Social, Taylor works with clients to create and deliver quality outcomes that meet the standards of the quickly evolving industry.
Madison Martin is a well-seasoned digital marketer who started Denver Marketing Mavens with one goal in mind—to create a safe space for local women in marketing to support and learn from one another. She has marketing experience for both brand-side and agency settings, for small and large businesses alike. When she’s not hustling during the day, Madison can be seen speaking at marketing events and hosting workshops.
Emily Larsen is a Social Media Strategist whose work includes developing and implementing multi-channel strategies, collaborating with creative teams to develop thumb-stopping posts for wide-reaching social accounts, and executing award-winning digital campaigns. Emily has worked at agencies large and small, from Florida-based Zimmerman Agency to Denver-based Blue Bear Creative, as well as in-house at companies such as Chico’s and Sandals Resorts. When she’s not on social media or in the office, she enjoys spending time with her Chief "Barketing" Officer (Gracie), camping, hiking, and experimenting in the kitchen.
Amanda Riggio has been with Ogilvy since 2018, working with a diverse portfolio of clients ranging from tech to CPG to healthcare. She began her time with the organization within the Experience Design group, helping IBM create customer-centric experiences to drive sales and digital performance. Amanda has since taken that knowledge on to the Innovation team, where she partners with capabilities across the network to define the role of digital and emerging innovations for clients’ brands. She’s passionate about innovation with purpose, and ensuring all efforts connect back to clients’ business challenges and consumer needs. Most recently, Amanda has been supporting the development of communication and response plans for major pharmaceutical brands in response to COVID-19 and Racism in America as it relates to the immediate and FY21 planning.
Danielle Bilbruck brings over a decade of holistic marketing strategy to the table, and has long been a speaker and advocate for not only more nimble strategies that pivot well year to year, but also increased transparency and responsibility in marketing activity and customer experience. Danielle has spoken at conferences nationwide about the careful balance of going "back to basics" but staying on top of how customers are engaging with marketing actions here and now. She serves a global client list as the owner of BROAD Digital and is currently based in Denver with her partner, two dogs, and too many plants.
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