Webinar - Agile Marketing Applying Scrum Methods to Scaling Digital Teams
As teams begin to look for more agile ways of working, project management or delivery may be a topic of conversation. A project manager is a person who helps run the project internally and externally while making sure everything stays on time, on track and on budget. In this webinar, we will learn what the Agile Scrum Method is, how to apply Scrum Methodologies, as well as learn the best tips and tricks for streamlining your scrum model.
Scrum was originally developed for software development projects. However, as a framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value, it has increasingly been used for managing the progress of digital marketing projects.
In today’s fast-moving world, it’s more important than ever for marketers to focus on high-value activities, projects and more agile ways of working. Whether you’re working for an agency or you’re part of a corporate marketing team, the Agile Scrum Method can help you manage marketing projects more effectively – so you complete your projects on time and on budget, even when you’re managing cross-functional teams.
Marketers attending this event will…
Learn what the Agile Scrum Method is
See how to apply Scrum Methodologies
Hear the best tips and tricks for streamlining your scrum model
Speaker Ericka Patten is a Project Manager for Ogilvy’s Employee Experience practice. She is certified in Scrum and loves figuring out how projects can be completed by blending psychology and foundational project management principles. Discover how you can apply Scrum methods for more effective project management.
Ericka Patten is a Project Manager under Ogilvy’s Employee Experience practice. She has found her passion in discovering ways in which a project can be completed by blending psychology and foundational project management principles. Utilizing her creativity and institutional experience in the areas of branding, social media, and marketing in a fast-paced environment, she has led delivering work for brands like IBM, American Express, and Cheyenne Frontier Days.
Ericka serves on The Marketing Alliance board as well as Junior League of Denver. She holds a B.S. in Marketing from the University of Wyoming as well as certifications in Scrum, Account Based Marketing, and Cert Prep: PMP. To her, there is nothing more rewarding than seeing a client realize how their brand can become a living, breathing object in a person's life.
As a Centennial State native, Ericka has a deep love for Coloradans and their need to find adventure. She approaches both life and work with drive, grit, and compassion. In her free time, Ericka loves to explore the outdoors usually with a great cup of coffee and country music on the radio!
>> The Details
Oct 8, 2020
1:00 pm - 2:00 pm MDT
FREE to Members of The Marketing Alliance and
FREE to Guests