Summer’s over, roll up your marketing sleeves and get Back to YOUR Business!
Join The Marketing Alliance and presenting partner Refactored on Thursday, September 12th, for a full-day workshop created just for you mighty ones: freelancers, micro agencies, and super lean marketing teams.
We’ve brought together knowledgeable professionals, who’ve been there with you, all empowered to help teach you to work smarter, find new clients and MAKE MORE MONEY!
You’ll walk away with:
A VERY SPECIAL kick-off keynote will be presented by Tamara McCleary, a globally-renowned speaker. Tamara empowers professionals to position themselves, communicate effectively through modern channels, and become intentional thought leaders. You won’t want to miss her big ideas on the Future of Marketing!
A BONUS resource fair is also included, where attendees can meet 1:1 during lunch and breaks with a number of professional advisors to get on-the-spot tips for building, protecting, and refining their businesses.
A full-day of content from specialists in SEO, keyword research, branding, social advertising, remarketing, contractor relationships, small business financial management and more.
JUST ADDED: In addition to the day of content, we're pleased to announce a companion Resource Fair during the day-long event where you can meet 1:1 with advisors including:
- Derrol Moorhead, Executive Director, The Marketing Alliance, who can help you understand membership benefits and promotions
- Patrick Rauland, WordPress expert who can provide advice about your online presence
- Lauren Friesen, Artisan Talent expert in recruiting can give you tips about finding and hiring talent
- Joe Caston, a financial expert who can review your financial tools and strategy
- Scott Meiklejohn, attorney & counselor at law, who can share thoughts on protecting your business
...and more! And THANKS to in-kind sponsor StickerGiant, too! Cheers to all our great sponsors and partners!
If your goal is a year of success, doing the work you love AND bringing home profitable returns, then Back to Business, is YOUR day to invest in yourself and your business!
International branding expert, technology futurist, social media marketing/digital strategy consultant, and Thulium CEO Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers. Tamara was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. Tamara is the creator of the trademarked RelationShift® method.
Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.
As Vice President of Finance, Vinny oversees fiscal operations for Ogilvy’s Colorado and California offices. He is passionate about working with Ogilvy’s clients and executive team to drive growth and high-quality work. Vinny is a dedicated leader who has been in the WPP network for 13 years of his professional career. Since joining Ogilvy, he has contributed greatly to the company’s development by building out the finance team and creating new operational processes.
Joe is an entrepreneurial-minded business leader with successful track record of growing innovative technology companies in the digital marketing and software (SaaS) industries. Joe has been responsible for teams up to 100 people and up to $100 million in revenue across the U.S. Joe has 10 years of P&L experience and has had 2 successful exits.
Serin is a senior marketing professional with 18+ years of global brand experience. She specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. She has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab, Ask.com, Dolby Sound, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn, CenturyLink, and Zayo.
As a Talent Rep at Artisan, Lauren recruits top talent in Denver. She develops one-on-one relationships with her artists, doing what she can to support them through all stages of their careers, from helping them perfect their resumes and making sure their portfolios stay competitive, to matching them up with Denver's finest ad agencies and corporations.
Desiree Johnson is a full-time photographer focused on commercial, brand and beauty photography. She left her corporate job to pursue visual storytellings with businesses to help them raise their profits to drive sales by engaging their clients and showcasing their brand. Desiree also believes in making every individual feel empowered and uses her multimedia strategy to accomplish this.
Evan Williams is the VP of Partners & Development at Brandzooka, a self-service advertising platform leading the democratization of the programmatic advertising space. He has managed partners, co-marketing, and business development initiatives in the fitness, sports-tech, and ad space for multiple high-growth companies, especially in the start-up world.
Caitlin specializes in personal branding and marketing. Her superpower is her ability to connect clients with the resources they need. She uses this strength to ensure every campaign contains the right ingredients while remaining authentic and cohesive.
Sep 12, 2019
Each of the day's sessions is 45 minutes, with 15 for questions:
8:45 - 9: Opening remarks and welcome
9 - 10: The Future of Marketing: How Technology is Changing Everything by Tamara McCleary
10 - 11: How to Master Keyword Research (Even if SEO Makes You Feel Lost) by Maddy Osman
11 - 12: Figuring your Finances: Best Practices for your Financial Systems and Working with Agencies with Vinny DiPietro, Joe Caston, and Serin Silva
12 - 1: Lunch
1 - 2: Help! I'm Drowning in Work: When and How to Hire with Lauren Friesen and Desiree Johnson
2 - 3: The Audience Targeting Landscape - Social, Retargeting & Beyond with Evan Williams
3 - 4: Branding: The Path to Personalization by Caitlin Fitzpatrick
4 - 5: Happy Hour
ALSO take part in our (FREE to attendees) Resource Fair during the day, with live 1:1 meetings featuring:
- Derrol Moorhead, Executive Director, The Marketing Alliance, for membership benefits and promotions
- Patrick Rauland, WordPress expert
- Lauren Friesen, Artisan Talent, recruiting expert
- Joe Caston, financial expert
- Scott Meiklejohn, attorney & counselor at law
(+ other introductions to free sessions with additional experts after the event)
• Members: $79
• Not Yet a Member: $99
• Additional Members: $50
• Additional Non-Members: $60
Novel Co-Working Space, 9th Floor
Denver, CO 80202