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Tips and Tactics

Bringing Value to the B2B Buyer Through Internal Collaboration

September 9, 2020

Written and shared by Cheryl Ader-Dunne, Employee Experience Practice Lead, Ogilvy In the business-to-business (B2B) buying environment, digital channels have become a primary source for resea…

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5 Types of Chatbots for Your Website

July 6, 2020

Introduction to Chatbots for Marketers Written by Greg Ahern, Founder and President of Ometrics Chatbots have become common enough on websites that people are not confused or intimidated by th…

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12 Proven Methods to Increase Your Blog Traffic

March 6, 2020

In Need of Blog Traffic? Here Are a Dozen Proven Strategies Your blog is the center of your content marketing strategy. The content you produce, publish, and share is a bargaining chip that yo…

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Want to Be a Marketing Leader? Learn from Experience

October 1, 2019

Refactored recently announced the launch of a new peer perspectives website, ModernMarketingLeader.com, a visual library of marketing insights and shared experience to inspire you to take yo…

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3 Ways to Optimize Content Management

March 11, 2019

Choose the content management system that works for you now—and offers flexibility for the future. Start with just three questions that will help you decide which type of CMS is going to…

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6 Reasons to Change Your Web Content Management System—Before It's Too Late

February 25, 2019

Technological advances have changed the way that we consume information and buy products. Take a look at these drivers—and whether your current CMS adequately addresses them. By Rob Bean…

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Marketing's Role in Revenue Generation: An Interview with John Arnold

February 14, 2019

If you missed the BMA Colorado's recent Evening Brew, WTF is Marketing's Role in Revenue Generation, then you don't want to miss John Arnold's take on the topic. John Arnold, VP of Marketing,…

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The Future of Content Management

January 9, 2019

“The rise of the headless CMS” might sound like a horror movie. And the thought of adopting a new type of CMS — short for content management system — can definitely be…

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Make Your Marketing Team Indispensable in 2019

December 20, 2018

As we get going in 2019, you’re likely evaluating your team’s successes over the past year. Hopefully, you can point directly to ways in which marketing helped to grow revenue for…

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Top Data Visualization Tips for Marketers from Nike's Tim Degner

November 2, 2018

Tim Degner, Lead Design Strategist at Nike, draws from 14 years of design experience to tell us how marketers can use data visualization to improve presentations and communicate more effective…

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What You Need to Know About ABM as a B2B Marketer

October 23, 2018

At our October 18 Morning Brew, BMA Colorado was pleased to host Rob Bean and Nick Bettis from our Gold Partner, Refactored. The duo gave an overview of what Account Based Marketing (ABM) is a…

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Micro-Conversions and More: A Conversation with Cindy Cragg

March 7, 2018

Cindy Cragg has nearly 20 years experience in digital marketing with a focus on strategic content marketing and optimization. Cindy is Director of Digital Strategy for Luminary Digital, a bout…

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Sales Enablement Benchmark Survey: Are Your Sales and Marketing Teams Aligned?

February 13, 2018

If your marketing team could show a measurable influence on sales wins, revenue growth, and overall profits for your company, would you do it? Of course you would. Even if it means working clo…

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Engagement of Story is Your Most Valuable Metric

February 5, 2018

Author Bill Eager is a dynamic speaker who engages audiences with interactive presentations. An Internet pioneer, Bill helped create one of the first large-scale Intranets connecting 25,000 em…

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Overcoming the Sales & Marketing Disconnect: A Conversation with Stacey Danheiser

December 5, 2017

Stacey Danheiser led strategic marketing and sales enablement at Level 3 Communications, Janus Capital Group, Nordstrom Bank and Charter Communications. After 15 years in the corporate world,…

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Artificial Intelligence & Machine Learning in B2B Marketing: A Conversation with Jim Sterne

November 1, 2017

Artificial intelligence and machine learning present opportunities for today’s marketers from enhancing productivity to improving audience targeting and conversion rates to bettering cus…

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Are Sales People Disappearing in the Digital Age?

October 26, 2017

The age of unlimited information is bringing tremendous change to the work of marketers and sales professionals. Although these roles were traditionally separate and important, the speed of in…

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Aligning Sales & Marketing for Growth: A Conversation with Jill Rowley

October 3, 2017

Jill Rowley is a leader in social selling, demand generation, and digital sales transformation. She spent 20 years in Silicon Valley, which included bringing social selling to Eloqua and Oracl…

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B2B Use Cases in AR/VR

September 27, 2017

Cole Sandau is President and Founder of Optera. Cole’s passion is understanding how to effectively apply emerging technologies to complex communication problems. Over the past 4 years, C…

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Why Your Personal Brand Defines Your Career: A Conversation with Expert Tamara McCleary

August 29, 2017

Building your personal brand is critical to career success today. In an interview with BMA Colorado, personal branding expert Tamara McCleary shares her insight into how marketers in all stage…

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Subscriber Engagement and Your Inbox Placement Rates

July 26, 2017

Julia Peavy is currently the Director of Partner Services at Return Path, the leader in email deliverability. In this role, Julia is responsible for working Return Path’s largest partner…

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Your Marketing Team is Not an Island: Evening Brew Panel Re-Cap

June 10, 2017

Last week, BMA Colorado held an Evening Brew panel discussion, Your Marketing Team is Not an Island. Hosted by BMA Colorado member, Agency Off Record, attendees learned that even in this digit…

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Every Vote Counts - Business Marketing Association Sessions for Denver Start-up Week

May 24, 2017

The BMA Colorado has submitted two sessions for Denver Startup Week 2017, which will address key marketing issues impacting the start-up environment. Denver Startup Week, September 25-29, is t…

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BMA Colorado Recognizes Top B2B Marketers at the 2017 Gold Key Awards

May 16, 2017

BMA Colorado hosted its XXIVK Gold Key Awards Gala on Friday, May 5, at the McNichols Building. Two hundred of Colorado’s top B2B marketers enjoyed small plates from Relish Catering and…

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Coordinate Lead Generation & Nurturing to Maximize Impact

May 2, 2017

Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that…

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Marketing That Matters

April 5, 2017

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As ma…

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Calling all thought leaders!

March 26, 2017

BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community.…

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Four ways to energize your employees in the New Year

January 9, 2017

For context, I’ve spent the past 25 or so years working both on the client-side as well as in Big Four consulting. I’ve had the pleasure of working with many of the brands you know…

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6 Reasons Why "Googling Your Keywords" is a Terrible Way to Measure Your Marketing

January 4, 2017

Showing up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling…

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